Advertisers sometimes bid on search terms that are the trademarks of others. For bids on search terms in swatantrachetna.com's Precision Match service, swatantrachetna.com requires advertisers to agree that their search terms, their listing titles and descriptions, and the content of their Web sites do not violate the trademark rights of others. In cases in which an advertiser has bid on a term that may be the trademark of another, swatantrachetna.com allows the bids only if the advertiser presents content on its Web site that:
(a) refers to the trademark or its owner or related product in a permissible nominative manner without creating a likelihood of consumer confusion (for example, comparative advertising, sale of a product bearing the trademark, or commentary, criticism or other permissible information about the trademark owner or its product) or
(b) uses the term in a generic or merely descriptive manner. In addition, the advertiser's listing should disclose the nature of the relevant content.

If you have a concern that a search term associated with an advertiser's listing is an improper use of a term that is a trademark, swatantrachetna.com will review the advertiser's listing for compliance with our relevancy guidelines and, if appropriate, swatantrachetna.com will remove the advertiser's listing or the content of the listing's title or description will be modified. In order to assist swatantrachetna.com in expeditiously addressing your concern, please provide the following information:

• The search term which, when entered, caused the advertiser's listing to appear.

• The trademark on which your claim is based.

• If you own a current registration for the trademark on the Principal Register in the United States Patent and Trademark Office, the registration number.

• If you have evidence of any consumer confusion resulting from the advertiser's bid on the search term, a description of such evidence.

• If you have contacted the advertiser about your concerns, the status of your communications with the advertiser.

Please forward this information to swatantrachetna.com at the following email address: trademark@swatantrachetna.com. You may also mail your concerns to:

D.A. Chetna Prakashan Pvt. Ltd.
Attn: Business & Legal Affairs - Trademark
15, A.P. Sen Road,
Charbagh, Lucknow,
India.